|
|
|
| |
| |
 |
| |
|
Somerset Nursery selected as a
finalist for Perennial Display Contest on
www.perennialandnurserynews.com |
| |
|
|
Somerset Nursery in Zionsville, Pennsylvania was a top ten finalist with their Color Your World submission in the 2007 Perennials Marketing Contest sponsored by Plant Publicity Holland and the Perennial Plant Association.
As she described the perennial display, Maria Jacobs, president of Somerset said, "When it comes to diverse cultures — diversity is soon lost in the appreciation of Mother Nature's precious gift of flower and foliage. Somerset Nursery chose to incorporate icons from different cultures in order to bring this garden exhibit closer to home for our clients. Color and texture were used to create artistic tension in the display. The careful balance of the two allowed each plant to 'pop'. It's this 'pop' that inspired our customers to recreate the look in their own yards. Shoppers in the garden center were often seen admiring the display as they began to envision how the specimens would look in their own gardens.
The attractive display was constructed using a few eye-catching foundation plants as anchors and then highlighted with the season's showiest perennials. The central location of the display marked the gateway between the nursery yard and the perennial village where all our perennials are conveniently grouped in different houses based on their lighting requirements. Creative and amusing signs moved shoppers through Main Street where they were directed to both sun and shade loving perennial houses as well a house dedicated to rock gardens and the very popular "Hosta la Vista" house. Complimentary plants were carefully displayed next to each other to further encourage impulse purchases.
The stunning plants in the display were in their original pots, and tagged with name, variety and planting preferences. The pots, top dressed with mulch so as to appear to be planted, allowed the display to be changed weekly as new plants arrived. As blooms started to wane new varieties took their place, keeping the garden ever changing and alive with color."
|
| |
| |
|
|
|
|
